MAGNA INTERACTIVE
Overview:
Client:
Our client approached us with the task of creating an interactive application that allows the user to manipulate the vehicle, touch hotspots and UI elements to learn more about MAGNA’s newer systems and tooling for their product lines. Ipad was the chosen platform and content needed to be compliant with customer-provided language and data.
Application was to premiere at trade shows attended by MAGNA.
The Problem
We collaborated with a third-party vendor chosen by the customer that provided us assets and layouts of the content. They needed to be cleaned, optimized and programmed for the interactive application.
Our Solution
Using Unity, we crafted the entire content library from the vendor’s assets and implemented them into the editor’s scene. The customer-approved language, visuals, branding and videos were implemented, giving the customer visual control over the scene while we ensured high performance output and responsive feedback.
The Results
The application was a success in that it contained all the necessary interactions and elements while outputting at a high refresh rate on the client-provided Ipad.
It was toured through several trade show circuits and gave prospective customers a new way to interact with MAGNA’s brand and content.
Lead Witch Studio Role
We provided:
Development
Optimization
Creative feedback
Interactive functionality
Testing and iteration
SOFTWARE
IN COLLABORATION WITH
CINE-TEK
MAGNA
NEXT STEPS
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Dependable training and simulation solutions with an experienced, collaborative development partner.